The e-myth's role and outsourcing

We’re going to tell you something that you already know but most probably don’t believe. You might as well sit down for this one.

Are you ready? Okay.

“Your business is not your life.”

Now before you say “go home, EnfraUSA , you are drunk” let us just clarify that it was Michael Gerber who said this in his book The E-Myth Revisited. However, we will say that have to agree. At the heart of this statement is the question, “Are you working IN your business or ON your business?” If your answer is ‘in,’ then you’re well on your way to becoming one of the hundreds of thousands of entrepreneurs who failed to recognize what it takes to grow a business.

The secret? Knowing that the true product of a business is the business itself; therefore you have to create a system that would continue to work with or without your close supervision. Of course, Gerber wrote this way back in 1995 when the advancements in technology we have now were all but a dream. Although we’re pretty positive that had there been such technology back then, he’d likely include outsourcing as part of this system.

He explained that your job as a business owner is to prepare yourself and your business for growth. In other words, it’s about working smarter not harder; about envisioning your business apart from you and not a part of you. Regardless of whether or not you totally agree with him, you have to admit that Gerber does have a point in negating the thinking that in order to grow a small business, the owner has to be a hundred-and-ten percent neck-deep in every single detail.

Your business is not your life, though we’ve heard entrepreneurs say time and time again that their business is their baby. It might feel that way but it shouldn’t work that way. A true entrepreneur is a visionary at heart. And there’s just no innovation that can be visualized and realized if you’re too preoccupied with tasks that you can easily delegate to other people, or better yet, outsource to remote partners who will live and breathe your system.

That’s what we’re here for. We are here for you when you decide to outsource – but we’re a better option than what you have come to know as outsourcing.  Your work won’t be farmed out to an unknown person or team. We will help you hire your own dedicated employee who only works for you, in our facilities, under our supervision. All the security with none of the administrative hassles. How’s that for a win-win? We’re here to back your vision a hundred-and-ten percent. And with our help, you’ll soon realize how great it is to have that entrepreneurial freedom while still being able to cover all the moving parts that propel your business forward.  

It's Time to Take the Helm

If you’re feeling as though you’ve been wearing more hats than you can handle, you might be considering the option of entrusting an outside party to handle some of the tasks bringing you down. Much like decluttering a physical space, sometimes you also need to let go of routine time-consuming tasks that take you away from focusing the tasks that build your core business.

You may be considering outsourcing. After all, it enables you to spend your time, energy, and resources to engage in more profitable and developmental activities. But how do you determine what activities are taking you away from these? Simple. Just ask yourself. Because chances are, if it feels as though you’re wasting your time and talent on a certain task, then you most likely are.

However, do you really want to just hand these off to an outside party to just take over? To give you an idea of what most employers see as extraneous, here’s a list of some of the most common duties that small businesses prefer to outsource:

  • Data Entry
  • Technical support
  • Administrative Support
  • Marketing Tasks (e.g. social media, website maintenance, etc.
  • Customer Service/CRM

While every “outsource-able” job you shed enables you to re-focus your energy on your core business, many of them are still contain your “secret sauce.” So now the question becomes how do you safely shed all the hats weighing you down and don that one all-important hat that would put you at the helm – your inner captain’s hat, if you will.

Well, answer isn’t outsourcing, but it’s close. You want to find that balance between the cost and effort savings that outsourcing can provide, while enjoying the peace of mind that hiring your own employee can give you. That’s where EnfraUSA can help. We can provide you with the best crew to take care of all the other duties, giving you that much-needed space to effectively strategize the best routes to take your business forward. And they are exclusively yours. They work for you and only you, out of our offices, and under our management. This way, you literally only worry about giving them tasks you need completed. This is what a true captain needs. It’s not so much cutting your travel time short, but rather of making the journey much smoother and less troublesome.

Finding That Middle Ground

Remember when outsourcing was something that only larger, more established firms could take advantage of? Seems like nothing is limited to the big companies anymore. Technology has opened the doors for small businesses to take advantage of the efficiency and scalability that outsourcing can provide—but at what cost?

Chances are you’ve already heard time and time again what the benefits of outsourcing are and what it can do for your business. But sometimes, these positive traits amount to zilch if there’s nothing you can do about the risks. And we get it. We understand that you have a whole lot more at stake compared to the big boys. And you’re definitely not alone in thinking that perhaps, it would be much better if you just kept things well within arm's reach to minimize these risks.

As much as it is the dream scenario for you to be able to free yourself and your team of the more time-consuming and somewhat tedious tasks, you can’t help but hesitate because of the pitfalls that come with it. You may be asking yourself, “Just how sure am I that these remote employees can deliver quality results?” or “How much of their work will I be able to oversee and control?”

Well, we hear you, and we hear you loud and clear. 

You need that middle ground. To establish that, we asked ourselves how we could give our clients the very best services while also easing concerns most often associated with hiring remote workers. Suffice it to say, we’ve made it our job to close that gap between you and your external employees, making your business as personal as you want it to be. We give you full control and full access of the work being done minus all the unnecessary hassle, which we know you don’t have the time to deal with anyway. And more than anything, we treat each day as an opportunity for us to come up with solutions that no other company can offer to you.

We believe that small businesses, or even large enterprises, can benefit from a more one-to-one relationship with those whom they entrust overseas to move their business forward. It's only fair. Have we gotten there yet? We'd like to think so, but like the industry, we're also constantly evolving. Either way, it's all about forward momentum!


New site, same great company

We just wanted to take this opportunity to thank our current customers and associates for helping us grow over the last few years. It's because of you that we've reached a point where we are confident that we have a solid service that fits a real need in the business world. Because of this, we have decided to be more proactive getting ourselves out there and showing the world what we're all about. 

Step one is a re-designed website. We felt that it's time we put our voice out there in a way that really helps potential customers get a feel for who we are and what we do. We hope it speaks to you. 

Next step: becoming more active in social media. We believe that your website is where people go to learn about you, but your social channels are where they get to know you. We really want you to get to know us. 

More to come. All good stuff, we promise!